The Mad Hattar is an award-winning, experiential-first studio that crafts unforgettable stories. Based in Los Angeles and New York with a global creative reach, The Mad Hattar is a women-owned, and LGBTQIA+ staffed problem-solving fun machine. Finding logic in the chaos and the ability to orchestrate symphonies of experiences all can dance to!
The Mad Hattar excel at making the impossible possible with their sister company no gods no masters. Together they create and deliver a cross-collaboration of the digital and experiential worlds across all verticals. An experience can live anywhere, a full blown 360 approach with a selective creative reach for the maddest of needs.
Many market-oriented organizations are very functionally oriented and focused on strategic planning and lack the culture to promote creativity and innovation within the organization.
Rania Hattar started experiential at Acne Studios LA, UNIT9, Thinkingbox and then consulting on how best to be amazing in the experiential market to other production companies & agencies...
Rania Hattar started her American experiential journey first at Acne Studios, then she later started UNIT9’s experiential arm before moving onto growing and elevating Thinkingbox’ presence. Rania also consulted other production companies & agencies on how best to be navigate and succeed in the experiential market. That is when “The Mad Hattar” came to life. Why try and teach old dogs new tricks… lets just do it ourselves! With their colossal network of artists and production family globally, The Mad Hattar is able to problem solve and play in everyone’s backyard. Past companies she’s worked with: MJZ, Little Minx (RSA), Acne Studios, UNIT9, & Thinkingbox. Not counting her Middle East, Europe, and Asia TVC, Film and TV (scripted & Unscripted) history.
Waël enjoys problem solving; and believes that creativity comes from finding the simple logical truth to the task...
Educated in design and film, he works in advertising, production, branded content and media, as well as the art world. Waël Introduced Branded Content into the Middle East in 2008 by starting up the Publicis Groupe division and working with all the on board Starcom, MediaVest and Zenith clients; Where he won multiple awards internationally for transmedia content projects, changing the landscape of content across multiple media formats and igniting the social media content interaction in the region. Wael has extensive experience across the arab world as well as globally having projects take him from Kabul to L.A. to Nairobi and London to name a few.
Lucien Chakar is a seasoned Creative Producer with over 15 years of experience in TV, filmmaking and creative content development.
Lucien has also made significant contributions to television, creating content for various notable TV formats such as "The Voice," "MasterChef KSA," "Al Beyt Dubai," and "Dancing with the Stars." Many other projects having multi-narrative filming with cast at their home towns in Asia, North Africa and The Middle East. Additionally, as a Creative Producer at VICE Arabia, his extensive TV work has led him to travel throughout the Arab world, fostering interactions with diverse cultures and people from various backgrounds. Lucien played a pivotal role in campaigns tailored for the Arab world, earning an Effie Award for collaborating with Anghami on establishing a hip hop record label in KSA. Beyond his professional pursuits, he actively contributes to social causes, lending his talents to various NGOs through creating content to give awareness on several topics by writing, filming and editing projects.
Collin is currently a lead-man and fabricator to many production designers both in Europe and the US. Very early in his career he realized that he can integrate his graphic design skills, fabrication chops and eye for art into the media industry.
Gathering inspiration from all the corners of the world… from serving in the US Navy, stationed in Italy, to spending 4 years in China learning Mandarin. Collin returned home to work on Films, TV shows, Commercials, Fashion, and Experiential projects.
Over the last decade James has brought human relevance and strategic efficiency to some of the worlds most outstanding brands.
His intuition, experience and methodology allows for rigorous and innovative solutions to brand challenges as well as poignant, relevant and empathetic communication concepts, in a time where the consumer and media are up to their gills with superfluous messages. He lends his consistent insight and solution finding to some of the world’s top brands and organizations. Starting in new media and lifestyle marketing James was always keen to find new ways of starting a buzz, creating brand momentum and deeply engaging target consumers. He was part of the team who brought Shepard Fairey’s art as a strategic approach to promoting a young Illinois Senator running for President. His experience has crossed all industry lines and disciplines.
Greg has always had a deep interest in how humans and machines interact. Studying technology and computer science in his spare time starting in the mid '80s; he found his first major tech job as the youngest member of the team building the original EA Sports motion capture studio. His journey would take him through the gaming industry, to New York, where he helped develop technology to drive the now ubiquitous music sharing culture.
Greg speaks multiple digital languages. While his focus is design, he has the experience to build hardware prototypes, deploy enterprise software across the cloud, and execute AI, AR and VR projects, all with a humanistic approach to implementation. Now based in Los Angeles, he has played central roles in several tech acquisitions and provides his talents to a wide range of clients all over the globe through NGNM.
Rania Hattar started experiential at Acne Studios LA, UNIT9, Thinkingbox and then consulting on how best to be amazing in the experiential market to other production companies & agencies...
Rania Hattar started her American experiential journey first at Acne Studios, then she later started UNIT9’s experiential arm before moving onto growing and elevating Thinkingbox’ presence. Rania also consulted other production companies & agencies on how best to be navigate and succeed in the experiential market. That is when “The Mad Hattar” came to life. Why try and teach old dogs new tricks… lets just do it ourselves! With their colossal network of artists and production family globally, The Mad Hattar is able to problem solve and play in everyone’s backyard. Past companies she’s worked with: MJZ, Little Minx (RSA), Acne Studios, UNIT9, & Thinkingbox. Not counting her Middle East, Europe, and Asia TVC, Film and TV (scripted & Unscripted) history.
Waël enjoys problem solving; and believes that creativity comes from finding the simple logical truth to the task...
Educated in design and film, he works in advertising, production, branded content and media, as well as the art world. Waël Introduced Branded Content into the Middle East in 2008 by starting up the Publicis Groupe division and working with all the on board Starcom, MediaVest and Zenith clients; Where he won multiple awards internationally for transmedia content projects, changing the landscape of content across multiple media formats and igniting the social media content interaction in the region. Wael has extensive experience across the arab world as well as globally having projects take him from Kabul to L.A. to Nairobi and London to name a few.
Lucien Chakar is a seasoned Creative Producer with over 15 years of experience in TV, filmmaking and creative content development.
Lucien has also made significant contributions to television, creating content for various notable TV formats such as "The Voice," "MasterChef KSA," "Al Beyt Dubai," and "Dancing with the Stars." Many other projects having multi-narrative filming with cast at their home towns in Asia, North Africa and The Middle East. Additionally, as a Creative Producer at VICE Arabia, his extensive TV work has led him to travel throughout the Arab world, fostering interactions with diverse cultures and people from various backgrounds. Lucien played a pivotal role in campaigns tailored for the Arab world, earning an Effie Award for collaborating with Anghami on establishing a hip hop record label in KSA. Beyond his professional pursuits, he actively contributes to social causes, lending his talents to various NGOs through creating content to give awareness on several topics by writing, filming and editing projects.
Collin is currently a lead-man and fabricator to many production designers both in Europe and the US. Very early in his career he realized that he can integrate his graphic design skills, fabrication chops and eye for art into the media industry.
Gathering inspiration from all the corners of the world… from serving in the US Navy, stationed in Italy, to spending 4 years in China learning Mandarin. Collin returned home to work on Films, TV shows, Commercials, Fashion, and Experiential projects.
Over the last decade James has brought human relevance and strategic efficiency to some of the worlds most outstanding brands.
His intuition, experience and methodology allows for rigorous and innovative solutions to brand challenges as well as poignant, relevant and empathetic communication concepts, in a time where the consumer and media are up to their gills with superfluous messages. He lends his consistent insight and solution finding to some of the world’s top brands and organizations. Starting in new media and lifestyle marketing James was always keen to find new ways of starting a buzz, creating brand momentum and deeply engaging target consumers. He was part of the team who brought Shepard Fairey’s art as a strategic approach to promoting a young Illinois Senator running for President. His experience has crossed all industry lines and disciplines.
Greg has always had a deep interest in how humans and machines interact. Studying technology and computer science in his spare time starting in the mid '80s; he found his first major tech job as the youngest member of the team building the original EA Sports motion capture studio. His journey would take him through the gaming industry, to New York, where he helped develop technology to drive the now ubiquitous music sharing culture.
Greg speaks multiple digital languages. While his focus is design, he has the experience to build hardware prototypes, deploy enterprise software across the cloud, and execute AI, AR and VR projects, all with a humanistic approach to implementation. Now based in Los Angeles, he has played central roles in several tech acquisitions and provides his talents to a wide range of clients all over the globe through NGNM.